MR FAN; yes or no?

In this strong and competitive industry of creative arts; probably the most important factor which will determine our success or failure is our fan base. Fan approval and valuable fan response could be that one key we need to unlock our success and stardom. Fan approval and response was discussed in my CIU class and in this blog I will explain the importance of them both.

Fan approval is basically giving a few selection of your fans a pre-version to your product such as a demo to a game, an EP to an album, etc and then asking for their approval whether if they feel like the product is up to the mark or not. The next step in this process is to get fan response; which is basically to get fans to give suggestions on what they liked, what they did not like and what they would want more of. This is extremely beneficial for the company as they can now improve their product as per the fans response because customer satisfaction is the primary goal.

Furthermore, because of this a firm tends to develop a stronger fan base due to their good consumer relationship. Asking for fan approval and response is beneficial for the fans too as they feel more involved in the process of the making of the final product, thus increasing the chances of them, not only purchasing but also promoting your product.

Obviously with a stronger fan base a company can get better response. In order to create stronger fan base a company can always have several giveaways and promotions but as stated by Anne DiVitto, “To give yourself the best chance of tripling your fan base, through fan recommendations,” (DiVitto , 2016), fan response is the key to growth. Fan approval and response is often ignored and taking for granted over market research and past sales but these small techniques can make big differences.


Reference list

DiVitto,. (2016). 7 Actions That Will Triple Your Facebook Fan Base – Marketing And Growth Hacking. Marketing And Growth Hacking. Retrieved 10 April 2017, from


Make your data up to date

Data, data, data; we all want to learn, research and acquire as much data and information as we can about our industry, our market, our competitors and our target audience. In my critical thinking in creative media class of week 6; data was the head topic and in this blog I will go over how one can collect data and how must it be used.

As said in one of my previous blogs; data can be collected via primary or secondary research. Secondary research is using research already previously conducted by someone else. Primary research requires one to go out and conduct the research via surveys, sampling (random and quota), asking to focus groups, conducting interviews and many more. One of the most effective ways to collect data is through a questionnaire/survey, as they all firstly, extremely cost efficient and often online questionnaires cost nothing. Second of all, they are easy to calculate results from thus making them a speedy process and lastly, you can get high number of responses, “Questionnaires and surveys allow you to gather information from a large audience,” (Debios, 2016). 

Another great cost effective way of collecting data is throughout conducting focus groups and another than being quick and cheap, focus groups enable you to alter questions as per the situation. “Instead of focusing on a scripted response, focus groups are able to ad-lib questions within the moment to create more detailed information,” (Gaille, 2015). On the other hand, focus groups have a few disadvantages as the most outspoken of the group will dominate and control the discussion thus losing track. Furthermore, “participants are self-selected and study results are therefore harder to generalize to the larger population,” (Savithiri, & Leung, 2009), due to these few drawbacks; focus grouse even though beneficial, but are not the best data collection methods.

After the data is collected, it is used to find new and innovative ways to better your product and to attract new consumers in and out of your target audience. “Use Data and Market Research to Get Closer to Your Customer,” (Landrigan, 2005).

Reference List

Debois, S. (2016). 9 Advantages and Disadvantages of Questionnaires – Survey Anyplace. Survey Anyplace. Retrieved 6 April 2017, from

Gaille, B. (2015). 12 Pros and Cons of Focus Groups – Retrieved 4 April 2017, from

Landrigan,. (2005). Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer: Journal of Consumer Marketing: Vol 22, No 6. Retrieved 7 April 2017, from

Savithiri, R., & Leung, F. (2009). Spotlight on focus groups. PubMed Central (PMC). Retrieved 4 April 2017, from

Crowd’fun’ding not so fun? (CIU 111.3 Blog 3)

Crowd. Funding. Crowd. Funding. Crowd. Funding. Does it need to be explained? As its name suggests; crowd funding is a way to raise revenue by allowing a large crowd to fund for you in small amounts per person. Crowd funding is commonly used by innovators, musicians, writers, filmmakers and many others in the creative arts field. This broad topic was discussed and debated upon in our week 10 CIU class and in my todays blog I shall briefly explain when is it most commonly used, how crowd funding works and if its beneficial or not.

Crowd funding is a method of raising finance, almost always used for a new venture or an up coming project, by allowing large amounts of public to share few amounts of capital; overall a large, large amount is often collected. This process is an online process where there are websites which work as mediums to help you post your promotion and allow people to invest in your upcoming product or service. “There are numerous donation crowd funding platforms where entrepreneurs can safely ask for capital such as Kickstarter, Indiegogo, RocketHub,” (Prive, 2012).

The biggest advantage of crowd funding for an artist is the funds that they have collected but crowd funding has many more advantages, such as said by the employees of The CrowdFunding Formula, “The crowd funding community is also very vocal. They’ll tell you what they like about your product and share their ideas for improving it,” (The CrowdFunding Formula, 2016). A major, major drawback for crowd funding is the all or nothing formula, “Most crowd funding platforms use the “all or nothing” model, which means even if you are a dollar short of your target you will end up with nothing,” (Jenson, 2014), an amount as small as a dollar can cause this operation to fail and have the artist left with nothing plus have lost a lot of time, effort and reputation. Furthermore the value of time is not appreciated as, “If a business owner needs a lot of money quickly, he may not be able to wait for the idea to catch fire on a crowdfunding site,” (Arora, 2012). Despite its few advantages, I believe crowd funding is not a fun process as it has high levels of risks; but if calculated and used correctly, you could receive high returns.

Reference List

Arora, R. (2012). 7 Reasons to Avoid Crowdfunding. Fox Business. Retrieved 5 April 2017, from

Jensen, T. (2014). The Disadvantages of Crowdfunding. The Startup Garage. Retrieved 4 April 2017, from

Prive, T. (2012). Forbes Welcome. Retrieved 7 April 2017, from

The Crowdfunding Formula,. (2016). 10 BIG Benefits of Crowdfunding. The Crowdfunding Formula. Retrieved 5 April 2017, from

Online presence is on the line? (CIU 111.3 Blog 2)

Everything is online; shopping, exams, assignments, meetings, interviews, games, films, music and in the midst of this 24/7 online ‘bonanza’, not having an online presence just does not feel right. Greetings fellow readers, in my second blog regarding my CIU class; I will go over a topic we had discussed thoroughly over the first few weeks of my trimester 2. Social media and online presence is a vast and cage topic with plethora of topics to talk about but for today I shall discuss and evaluate how important is social media presence.

The world wide web in essence is a huge platform for anyone and everyone to share, showcase and sell their work or craft; this being said, usually different fiefs have different sub platforms in which they would advertise their work. Having a social media platform to showcase your work whether it be sound cloud, youtube, instagram, Facebook, twitter, etc, they all have their benefits. The first and most important advantage is its 24 hour accessibility, “An online site can be visited any time of the day or night,” (Dogulin, 2013). Another advent of creating an online presence is that it is not at all expensive, “You can begin your website as a side operation which involves only minimal risks as the cost is low” (Chung, 2014) as said by Mr Edward. Lastly, social media allows you to reach people from all over the world; allows you to showcase your talent to everyone thus helping you in attracting the right person to you.

On the other hand, having your company’s or your own contact details online can be troublesome, ‘With a contact form or your e-mail address published on your website, you’ll soon find your inbox filling up with spam e-mails,’ (Adrian, 2010). I feel its safe to say that a few promotion and spam emails are a small price to pay for the huge benefits that having a (often) free location to share your work and allowing you to reach your target audience bring to you.

Reference list

Adrian,. (2010). Advantages and Disadvantages of Websites For Business. The Company Warehouse. Retrieved 6 April 2017, from

Chung, E. (2014) 10 benefits to build your own Website for your career development. Available at: (Accessed: 2017).

Dogulin, N. (2013) 13 advantages of having a Website for your business. Available at: (Accessed: 2017).

Market Research (CIU 111.3 Blog 1) 

Market research is a topic which is often thought to be only interpreted as a tool used by official white collar firms in order to satisfy their consumers but just like any other; your products are a part of your company regardless of what field you may be in. In this blog, I will go over a topic that has been taught to us at SAE (School of Audio Engineering) in our creative media and critical thinking class; market research, I will briefly explain the two main types of market research and if it might benefit me.

During a market research a company or an individual studies, analyses and compares the market and consumer behaviour in order to find out consumer spending patterns, main target demographic and consumer wants. The quantitative and qualitative data collected from this research is then used to make the products or services better. An article by Ash Christopher explains what data is essential to find from a market research, “Gather statistical information regarding your target market’s demographics, market segment, needs and buying decisions,” (Christopher, 2012). 

Market research can be divided into two sections; primary research and secondary research. Primary research; also knows as first hand or field research; has an individual or a team go out to collect data, while on the other hand, secondary research is when information from a previously done research is used for product betterment. Market research has several benefits even for a musician; as said on TheBalance webpage, “Detailed data can help you in lowering risk. It shows you where the opportunities that will produce results are and keeps you focused,” (Lake, 2016). Market research also helps you identify and create opportunities for yourself as you already know what your consumers desire. While on the other hand, a few disadvantages given by Mr Gaurav Akrani in an article are, “It is also lengthy and time-consuming,” plus, “it has a limited scope,” and, “it has a limited practical value”, (Akrani, 2013).

Market research like any topic has its pros and cons but I believe it is an integral part of growth as there is nothing better than knowing what your audience demands from you.

Reference List

Akrani, G. (2013). Limitations of Marketing Research – Demerits of MR. Retrieved 2 April 2017, from

Christopher, A. (2012). 5 types of data you should gather when doing market research. Blog. Retrieved 1 April 2017, from

Lake, L. (2016). Why Marketing Research is Important to Your Business. The Balance. Retrieved 1 April 2017, from

Moving on!

This is it everyone. My final blog for my course. Thank you for all your support by sharing your opinions and reading mine throughout the last four to five weeks. As this assignment comes to an end, today I will discuss how I plan to successfully complete this unit and how will this unit help me in achieving my goals! My course of critical thinking in creative media is all about learning to learn in a new way, responding to things with a different approach and thinking CRITICALLY as well as outside the box; and this will help me immensely as I am entering into the field of music and music production and this quality is extremely important. “Critical Thinking skills teach a variety of skills that can be applied to any situation in life that calls for reflection, analysis and planning”, (Islam, 2015).

This unit is often found hard by students but the key is patience, consistency and to work with a clear mind in order to achieve the best results. “Nothing great is ever accomplished without persistence and patience because, in order to be successful, your dreams must translate into work”, (Warren, 2014). As in my last blog I stated that I am extremely impatient and not a reader, this unit has already helped me improve my learning skills as its filled with researching, reading and learning new information and has already made me a bit more fond of reading and a lot more patient as a person. This unit has also made me realise the importance of research not only in studies but in any aspect of life. “Research is important because it gives direction to deal with a specific problem”, (Positions, 2012). The hours spent on reading material, researching to find references or to learn new information to blog about or even for just general knowledge, this course has definitely helped me become a better and much more patient learner.

Personal Strengths and Weaknesses

When it comes to learning, we all have our strengths and weaknesses and its extremely important to strengthen our weaknesses which can only be possible by identifying them. Hello everyone! Hope you enjoyed my blog on learning styles, in this weeks blog; I will discuss my strengths and weaknesses as a learner, the things I need to work on and the resources available at my university to help me achieve my goals.

One of my major strengths as a learner is that I have a sharp memory, as I am a musician; I have the practice of learning tons and tons of song lyrics and notes which has helped me enhance the power of my memory. In an article on benefits of playing an instrument, Mr Matthews stated, “playing a musical instrument stimulates your brain and can increase your memory”, (Matthews, 2016). Another characteristic of mine I consider as a strength is that I have a sharp, quick and adaptive mind and due to being a guitarist, I have learn to adapt to different keys, tones and melodies before playing the right arpeggios, thus leading to a sharp and quick brain. In an other article on benefits of playing an instrument, “musicians performed better at cognitive tests than non musicians. Regularly playing any instrument is a great form of exercise for the brain”, (Revolution, 2016, Para 2).

On the other hand, I have more than a few flaws which limit my ability to learn. Firstly, I am extremely impatient and I do everything with an extreme determination as I have no patience to wait to be good at or achieve something. Mr Brown gave a positive of being patient as “It allows you time for strategic thinking and completely evaluating a situation”, (Brown, 2010).  Moving on, due to being impatient, I am not a reader. I love to watch and hear news and learn new information through videos and recordings but I do not read books, magazines or even articles. Reading is essential to moving forward as it allows us to gain experience from others and we do not have to repeat their mistakes, “When you are reading, you are actually gaining the knowledge and experience of someone”, (Wong, 2012).

My university; School of Audio Engineering; has a plethora of resources for us to improve our knowledge and educate ourselves. Firstly, our campus library which allows us to borrow books and notes. Secondly, our online portal with lesson reports and unit guides which help us to stay on track with our assignments and we also have an online library with an endless number of books and articles for us to read and learn from and with the help of these resources, I will learn to learn in a more patient manner with a preference to read. 

Reference list

Brown, M. (2010) Patience – strategic advantage or disadvantage? | the Brainzooming group. Available at: (Accessed: October 2016).
Matthews, M. (2016) 18 benefits of playing a musical instrument. Available at: (Accessed: October 2016).
Revolution, H.F. (2016) Top 10 health benefits of playing an instrument • health fitness revolution. Available at: (Accessed: October 2016).
Wong, J. (2012) 8 reasons why reading is so important. Available at: (Accessed: October 2016).

Style of Learning

Learning and educating ourselves is a vital component of our life as when we learn, we grow. Despite the fact that most of us our taught in a similar way, none of us learn exactly the same way as someone else does. “You are a unique learner. No one else learns in exactly the same way you do”, (Ezekiel, 2006). There are three main learning types; auditory, kinaesthetic and visual. No one is a perfect combination of three, neither is anyone a 100% one learning style. “You should always strive to create learning that engages a variety of these styles”, (Ferriman, 2013, Para 3).

Auditory learners are those who learn through listening and sound, kinaesthetic learners learn through touch or doing the task themselves and visual learners learn from sight; everything they see. I personally am an auditory learner; I prefer to learn via putting things into form of music or by memorising information in the rhythm of my favourite song therefore allowing me to remember easily. Here are a few of the traits in me that are found in auditory learners as of Antonio Maurice Daniels, “Auditory learners enjoy music”, “Auditory learners like to be read to” and “Auditory learners enjoy talking”, (Daniels, 2012).I also tend to listen to people often without eye contact as I often do not need to make eye contact to understand and learn what one is saying or teaching.

A learning style test I took

Once you have identified your learning style, you can use it to your advantage by learning to your strengths. As I am an auditory learner, I should use tricks and techniques in order to support my style, such as; “Aural learners benefit from repeating information verbally”, (Lovasz, 2016). Using these techniques will help us, not only in studies but also for the rest of our lives.

Reference list

Daniels, A.M. (2012) 10 characteristics of Auditory learners. Available at: (Accessed: October 2016).

Ezekiel, R. (2006) Why is knowing your learning style important? Available at: (Accessed: October 2016).

Ferriman, J. (2013) 7 major learning styles – which One are you? Available at: (Accessed: October 2016).

Lovasz, A. (2016) Becoming a sponge: How to use your learning style to your advantage. Available at: (Accessed: October 2016).

Place of Work

Workspace; a very private, intimate and superficial place where an individual does their best work with highest creativity and comfort. Whether it be a personal location at home or a distinguished workspace in an office, having a place of work with a strong mental connection is extremely critical. Hello everyone! Welcome to my brand new blog and in this blog I will cover my workspace, what makes my workspace my place of work and what I believe can and will improve it.

My Workspace

Drum Student
I work from home as a guitar, bass and drum teacher. Nicolas Bloom stated in the Harvard Business review article, “we found that people working from home completed 13.5% more calls than the staff in the office did”, (Bloom, Para 2, 2014) in a study which concluded that people who work from home achieve greater levels of productivity due to being in their personal surroundings and not having to spend time commuting.
On the other hand, Kathy Harrop believes that working from home makes workers lazy and demotivated as she pointed out that, “When there is no real reason to wake up early, you’re more likely to lounge in bed”, (Harrop, Para 6, 2014) in an article. While some might agree with her, I believe working from home gives me the ability to work at a higher level of productivity as I have everything I need at my disposal and an extra level of comfort. “You can do your job wherever and whenever you want…you can even sit in a beach chair with a cocktail in hand for all I care…as long as you get our desired results”, (Kruse, Para 1, 2012). This is why my place of work is in my house rather than a music institute.

Guitar Student
Lastly, in order to improve my workspace I will require some musical equipment such as dynamic and condenser microphones, pop filters and to add some bright colours by either painting the walls or having paintings on the wall. “Scientific studies have shown that colors don’t just change our moods, they also profoundly impact our productivity”, (Shandrow, Para 3, 2015).






Reference List

Bloom, N. (2014). To raise productivity, let more employees work from home. Retrieved from Harvard Business Review,

Harrop, K. (2014). Reasons working from home is bad for you. Retrieved from Business 2 Community,

Kruse, K. (2012). Top 10 benefits of working from home (survey results). Forbes. Retrieved from

Shandrow, K. L. (2015). How the color of your office impacts productivity (Infographic). Retrieved from Grow Your Business,

All About Abhishek

A few words to a big story of Abhishek

Hi there, my name is Abhishek Gaur and I am an Audio Engineering student at SAE institute in Dubai.I am originally from Delhi, India but my family and I have been in Dubai all my life.This is my very first blog and in this I will give a brief description of who I am, where I get my motivation and inspiration from and what my goals are. 

Music is my passion and my life purpose; I am a singer/songwriter, guitarist, drummer and bassist. Music has always been a release of feelings and emotions for me; an outlet that allowed me to express myself in an healthy and constructive manner. “Music is the soundtrack to every good and bad time we will ever have”, (Gaskarth, 2009) is a quote by my music idol, Alex Gaskarth; who inspired me to make music out of the things I experience in my life.

I did my schooling at Cambridge International School as a commerce student. Till grade nine, I aspired to be a lawyer but after I found my love and passion for music, a musician was all I wanted to be. In ten years from now, I foresee myself as a successful entrepreneur; who runs his own music production and audio engineering firm; a firm that sponsors young bands and artists. At the same time, a successful musician; once again sponsored by my own music company.

“One good thing about music, when it hits you fell no pain”, (Marley, 1975); this quote from a song called Trenchtown Rock by the legend, Bob Marley; is a brilliant example of how healing and soothing music can be in tough times. This is my exact goal in life; to heal, nurture and help the world through my music. 

Reference List

Gaskarth, A. (2009). A quote by Alex Gaskarth. Retrieved from

Marley, B. (1975). BOB MARLEY SONG LYRICS – Trenchtown rock. Retrieved October 5, 2016, from